CEO & Co-Founder, C-4 Analytics

Michael Weiss is a no-nonsense leader, an EY Entrepreneur of the Year, a Boston Business Journal 40 Under 40 honoree, and a recognized digital visionary skilled at launching, scaling, and transforming technology-focused companies. He serves as the CEO and Co-Founder of C-4 Analytics, a privately owned, award-winning digital marketing company specializing in hyper-targeted advertising, advanced analytics, and business strategy.

Since founding C-4 Analytics, Michael has led the company’s transformation into one of the nation’s premier automotive digital marketing agencies. Under his leadership, C-4 Analytics has been recognized on the Inc. 5000 list multiple times, earned a top-10 spot on Deloitte’s Technology Fast 500™, received hundreds of industry awards, and has been named a National Best and Brightest Company to Work For every year for nearly a decade. The company continues to win dozens of workplace and performance honors annually, distinguishing itself through client success, innovation, and an industry-best employee-to-client ratio.

Michael implements his strategic vision with industry-disrupting innovations and on-the-ground leadership, solving problems through technology, creativity, and a relentless drive to deliver results. Known for identifying trends ahead of the curve, building infrastructure for sustainable growth, and developing high-performing teams, Michael remains hands-on with both client strategy and corporate direction as C-4 scales through organic growth and targeted acquisitions.

Michael holds a bachelor’s degree in Computer Science from Lehigh University. His technology-neutral approach has led to transformative results at multiple enterprise-level companies. As a black belt in Tae Kwon Do, Michael brings discipline, precision, and relentless focus to every initiative—qualities that define both his leadership and C-4’s continued success.