“Back to the Future” and Making Smart Marketing Decisions

“Back to the Future,” the movie! Remember how Marty McFly leaves a note in Doc’s pocket – in 1955 – which saves Doc’s life in 1985? This presentation is a pre-internet note in the pocket, which will help dealers make smart marketing decisions today. Don’t worry – this won’t be some sappy tribute to the (greatest) movie (ever).

This hard-hitting session will help you come to grips with the reality that digital and traditional are converging – and the missing link, tying it all together, is the strategic marketing plan.

We are at the point of convergence of digital and traditional, and the decisions you make in 2022 will shape/control your success over the next 3-5 years.

This session will help you to:

• Construct and manage your strategic marketing plan
• Bring a new perspective to the upcoming Digital Dealer Conference in Tampa, and learn from vendors, how they can support your vision