Boston, MA. September 10, 2026 - C-4 Analytics, an automotive digital marketing solution serving dealers across the United States and Canada, has been named a North America finalist in three categories at the 2026 Microsoft Advertising Partner Awards: Omnichannel Performance Partner of the Year, Rising Partner of the Year, and Trailblazer of the Year for Trevor Spiro, VP of Performance Media.
Microsoft Advertising published its North America finalist list earlier this month. Winners are announced October 29 in New York.
Each category measures something different. Omnichannel Performance Partner of the Year looks at how well a partner runs Microsoft’s search, video, and display products as one connected strategy rather than separate line items. Rising Partner of the Year measures expansion across a partner’s Microsoft business, including new accounts, new product adoption, and how quickly net-new accounts start performing. Trailblazer of the Year recognizes an individual whose work moved the platform forward for advertisers beyond their own client base.
The submissions covered a year of Microsoft Advertising work across our dealer client base, from July 2025 through July 2026.
The omnichannel entry centered on a pre-owned dealership account built as a cross-funnel Microsoft strategy, with search and Microsoft Audience Network video running toward the same goal instead of being managed and reported separately.
The rising partner entry covered new dealer accounts launching on Microsoft Advertising and reaching performance quickly, along with established accounts adopting Microsoft products they hadn’t run before.
Trevor’s entry centered on Automotive Inventory Ads, Microsoft’s inventory-fed ad format for dealers. He helped our teams deploy AIA across the client base while much of the industry still treated it as optional, then brought what we learned back to Microsoft’s product team, where his recommendations helped Microsoft adapt the product for dealers.
Microsoft Advertising announces winners on October 29 in New York. C-4 Analytics was also a finalist in the 2025 Microsoft Advertising Partner Awards, recognized that year for Omnichannel Excellence.
—
About C-4 Analytics:
C-4 Analytics is a digital marketing and technology company specializing in custom campaigns that drive measurable results for automotive dealers, retail brands, and franchised organizations. Discover more at www.c-4analytics.com.
Media Contact: Kyle Allen | Director of Growth Marketing & Engagement | kyle.allen@c-4analytics.com