C-4 Analytics:
Your Group’s Unfair Advantage

Tired of buzzwords, gimmicks and cookie-cutter marketing strategies from vendors pitching your automotive group? Block out the noise and partner with a true leader: C-4 Analytics.

We get it: you’re in a dog fight for sales every day. But you’re not just competing with on- and off-brand dealers; you’re up against the third parties you subscribe to and maybe even your own website provider, too!

It doesn’t have to be this way. When you work with C-4 Analytics, you get a trusted partner who’ll only work for your dealer or your dealer group, who’ll give you the resources you need to be successful, and who’ll show you results each step of the way. It’s easy for us to prove that we’re different, because we actually are different.

C-4 Analytics Unfair Advantages:

Conflict-Free

Automotive is an industry beset by vendors and “partners” who are willing to sell their services to anyone and everyone, including direct competitors. C-4 is different because we won’t work with your direct on-brand competitors; we help you crush them instead.

Relevant Results

We measure our success the same way you do — increases in sales, improvements in regional sales rankings, and reductions in the advertising cost-per-acquired customer. C-4 shows you the KPIs that matter; not “VDP views” or “total website traffic.”

True Transparency

Will your current vendors show you their data sources? Will your agency let you pay ad networks directly? If you answered “no” to either of those questions, how can you be sure you’re not getting gamed? Hint: you can’t be sure at all.

The Famous “Phase I”

Often imitated but never duplicated, our 30-day “Phase I” onboarding process allows our team of specialists from 8 key disciplines to rebuild your digital foundation. From SEO and analytics overhauls to Creative critiques and Paid Media builds, we don’t shy away from the hard work.

Unrivaled Access to Experts

Our industry-leading rooftop-to-account lead ratio? 8:1. You read that right; we don’t ask our Account Leads to juggle 50 or 100 rooftops at once. We empower them to lead 8 or fewer accounts, and we give them the time and resources to execute.

World-Class Talent

We have more than 600 Google, Facebook and Bing certifications. We’ve hired more people from Google than most agencies have Google Certified employees. Simply put, our team is better trained, better supported, and better positioned to help you win.

Micro-Moments Masters

We were pioneers for Google’s automotive “micro-moments” upon their inception in 2017, and have built thousands of corresponding client campaigns since. We aren’t just Google Preferred Partners; we’re early adopters who can give you an edge.

Constant Consultations

How often do you talk to your current vendor? At C-4, we ask for at least an hour of your time every week. Our weekly webex meetings let us show you real sales, share and cost results, keep you apprised of our strategies, and help us prepare for what’s coming next.

C-4 Analytics: The Partner That Dealer Groups Deserve

While C-4 provides all these advantages and more to every dealer, we have even more to offer for dealer groups who choose us as their trusted partner. Whether you’re a dealer group with two-plus, 10-plus or 50-plus rooftops, you can benefit from our experience dominating whole markets and building efficiencies into group-wide marketing campaigns.

Stop making it harder for your dealer group to dominate your market, reduce marketing waste and improve your bottom line. You need a partner that will show you real results, give you real resources, and work with your group and your group only.

You need C-4 Analytics.

Capture Cross-Shoppers

Why lose shoppers to competing dealers when you can direct cross-shoppers to your sister stores who are happy to return the favor? A rising tide lifts all boats, and C-4’s strategies can help you ensure that cross-shoppers stay within the family.

Own the Pre-Owned Market

If your group shares pre-owned inventory, you need to be leveraging our used car campaigns. From our proprietary Search Inventory Matching (SIM)™ platform to our aggressive paid media strategies, C-4 can turn your group into the preeminent pre-owned seller in your market.

Outflank Your Competition

Do you have multiple same-brand dealers in the same market? Use the extra real estate to your advantage. We can leverage your group’s unique mix of OEMs to bury the competition on SERPs and substantially drive up their advertising costs.

Increase Operational Efficiency

Want to easily access your entire group’s marketing performance? Tired of paying 12 different vendors for 20 different services? Banging your head against a wall trying to enact group-wide changes or campaigns? We’re here to help.

Benefit from Group Branding

C-4 can streamline your group branding process to make sure that every rooftop has the look, feel, and messaging you want. Whether you’ve got two rooftops or 50-plus, we can control and update each rooftop’s online presence while driving your core messaging home.

C-4 Analytics:
Your Group’s Unfair Advantage

C-4 Analytics Unfair Advantages:

Conflict-Free

Relevant Results

True Transparency

The Famous “Phase I”

Unrivaled Access to Experts

World-Class Talent

Micro-Moments Masters

Constant Consultations

C-4 Analytics: The Partner That Dealer Groups Deserve

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Partnerships

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C-4 Analytics: Your Group’s Unfair Advantage

C-4 Analytics Unfair Advantages:

C-4 Analytics: The Partner That Dealer Groups Deserve

Navigation

Partnerships

Instagram

C-4 Analytics:
Your Group’s Unfair Advantage