How a true partnership with C-4 Analytics helped Greenway Ford become Orlando’s top-performing Ford dealer in both sales and service.
Discover how Greenway Ford, under the leadership of General Manager Theresa Hordge, achieved record-breaking sales growth, boosted service retention, and built a culture of digital excellence—all with the support of C-4 Analytics. Hear firsthand how real teamwork, deep analytics, and a shared commitment to excellence made Greenway Ford a leader in the highly competitive Florida market.
Key Results at a Glance:
- 133% year-over-year increase in new vehicle sales volume — the highest growth among the top 100 Ford dealers
- Over 105% in sales effectiveness and top 5 in the Orlando region
- Continuous increase in service retention and guest loyalty, with improved CSI scores
- Major reputation lift: Google score now up to 4.67
- Expanded reach into the Hispanic community with targeted social and video campaigns
- 42% increase in engagement for new service and mobile pick-up/delivery programs
- Launched new initiatives in parts, collision, and wholesale, positioning Greenway Ford as a full-service market leader