Your buyers are on TikTok right now, researching their next vehicle. The dealerships that understand this are winning. Here is how to be one of them.
According to TikTok research, 80% of TikTok users feel more informed and confident about their vehicle purchase after using the platform. Art Pier from C-4 Analytics and Ryan Copacia from TikTok are bringing exclusive research to the table on how dealerships can capture in-market intent and turn it into real sales. This is not a session about likes and views. It is about what actually moves metal.
When: April 8 at 2:30 p.m. ET | 1:30 p.m. CT | 12:30 p.m. MT | 11:30 a.m. PT
Art Pier | VP of Media Strategy, C-4 Analytics
Ryan Copacia | Principal, Global Business Solutions, TikTok
Why authentic, low-production content builds more trust with in-market buyers than high-budget creative.
How to keep your dealership's inventory visible to in-market buyers year-round using TikTok's ad products.
How to leverage TikTok across every stage of the buyer journey, from initial discovery and research through to final vehicle selection.