Amazon Ads for Auto Dealers: FordDirect & NADA 2026 Strategy

Wednesday, March 4th | 2:30 PM EST

Fresh off the heels of NADA 2026, the industry is buzzing about one thing: Amazon.
Join C-4 Analytics and Amazon Ads for a tactical deep dive into the full-funnel strategies winning the market right now.

We’re officially announcing our FordDirect partnership, detailing how Ford dealers can now leverage exclusive Amazon advertising shifts to dominate their PMA. 

What We’ll Cover:

• The "Amazon Garage" Advantage: How to target shoppers based on the actual vehicles they own and the parts they buy.
• Prime Video & CTV for Auto: Move beyond "awareness" and use streaming to drive trackable floor traffic.
• Closing the Loop: A look at how C-4 Analytics maps Amazon impressions to actual DMS sales—no more "proxy" metrics.
• The NADA Download: A 10-minute recap of the most critical trends from the 2026 show.
  

Reserve your seat for answers, case studies, and the newest tools in automotive advertising, straight from NADA 2026’s biggest conversations.