"They're not handling 50, 60, 70 different accounts. They're handling a handful of accounts—you have one account manager that handles your store."
Looking for a marketing partner that truly knows your dealership—and isn't running the same playbook for the competitor down the road? Watch as Austin Steves, Operations Officer and third-generation leader at Steves Chevrolet, explains why he left a partner he was already happy with to team up with C-4 Analytics, and how a boutique model, Google-certified expertise, and data-driven strategy have paid off.
Austin is candid that C-4 had to earn the switch, he was happy with his existing partner when C-4 first reached out. What won him over was the depth: a single account manager who dives into his store, his operation, and his processes, backed by a team that knows the ins and outs of Google. The payoff showed up fast. Heading into the slow new-car months of January and February, the team leaned into used vehicles—rethinking both pricing and marketing strategy, drilling into specific ZIP codes, and reaching audiences the store had never grabbed before, all proven out by reporting Austin calls "bar none."
He also shares the project he's proudest of—a tribute to his grandfather, who opened the dealership in 1974 and passed away from Alzheimer's in 2012. While other dealers marked vehicles up by tens of thousands during the pandemic, Steves Chevrolet held firm at MSRP, then partnered with C-4 on a nationwide bid campaign for a Chevrolet Corvette Z06. Marketed across Roku, Amazon Prime, and connected TV to audiences in Arizona, Washington, and California, the Corvette sold for $30,000 over MSRP to a buyer in Scottsdale and the family donated every dollar of that markup, plus more, to the Alzheimer's Association.
"I couldn't be happier with the way they operate. The reporting C-4 offers to show your true ROI is par none—it's above the rest."