Challenge:
A Tennessee Nissan dealer faced the crucial challenge of replenishing their pre-owned inventory. To overcome this, they partnered with us to develop a marketing strategy.
Strategy:
C-4 Analytics’ goal was to deploy a highly targeted digital marketing strategy that would bolster pre-owned inventory and generate top-tier leads. We focused on incentivizing Nissan owners to submit their vehicles for a trade-in quote through various digital channels, including targeted eblasts and onsite assets.
Results:
The campaign successfully generated 42 Trade-Pending form submissions within five days, effectively replenishing pre-owned inventory levels. This outcome also created a new stream of qualified leads and significantly increased revenue for the dealership.