Targeted YouTube TV Strategy Allows Dealer to Tap Deeper Into Dallas Market
Challenge:A high-volume Buick GMC dealer in the competitive Dallas market sought to grow new car sales. C-4 Analytics devised a strategy to leverage digital video and tap into the Dallas sports fan base.
Strategy:
C-4 Analytics implemented a targeted YouTube TV Sports Package to reach in-market buyers streaming live Dallas Cowboys, Mavericks, Stars, and college sports games. The dealer utilized iMR funds and new budget for custom video creative focused on truck inventory and offers.
Results:
The dealership became the #1 Buick GMC dealer in Texas for total sales volume in 2024. They also achieved increased penetration in the Dallas market, with over 300,000 low-funnel video impressions.