The AI Search era is here, and it’s changing everything dealers know about acquiring automotive intenders online. As organic traffic declines and new AI tools arise, dealers are faced with an endless stream of AI Search upsells promising to make them visible in ChatGPT, Google AI Overviews, and wherever else their customers are searching. But what do dealer operators really need to know about AI Search, AEO and GEO upsells. Should dealer operators be paying more for visibility online?
During this webinar, C-4 Analytics’ Organic Media leaders Ben Carsley and Melyssa Cantor will help dealers:
Learn how the Search landscape has evolved: See how changes to the ways car-shoppers search, the tools they use, and the answers they’re provided have disrupted the traditional organic discovery process.
Understand new acronyms like AEO and GEO: Learn what Answer Engine Optimization and Generative Engine Optimization mean for dealerships. Gain insight into how different search tools retrieve and present information.
Measure AI Search success: Discover the best ways to assess the efficacy of your AI Search performance in a zero-click world. Learn more about visibility, reporting tools and how to analyze traffic from LLMs like ChatGPT.
If you’re just diving into the world of automotive AI Search, want a refresher on all the new acronyms, or you’re building your 2027 marketing plans, this webinar is for you.
Ben Carsley | VP, Content & SEO
Melyssa Cantor | AVP, SEO & AI Search