Nikki Schofield shares how a custom C-4 Analytics partnership drove Currie Motors’ regional dominance, specialty sales, and ongoing digital growth.
Hear from Nikki Schofield of Currie Motors Automotive Group as she explains how partnering with C-4 Analytics transformed six unique dealerships in the competitive Chicagoland area. In this video testimonial, Nikki details how customized, data-driven marketing strategies with C-4 helped Currie Motors become the top Ford dealer in the region, achieve national specialty sales leadership, and accelerate measurable returns for every location.
Key Results at a Glance:
- From Sleepy to #1: Currie Ford Valpo rose from 220th to the #1 Ford dealer in Chicagoland since partnering with C-4 Analytics.
- Nation’s Top Roush Retailer: Ranked #1 Roush dealer in the U.S. in 2023, thanks to multi-state digital targeting and creative inventory strategies.
- Tailored campaigns for every rooftop: Each Currie Motors location received a fully individualized marketing and SEO plan, matched to its unique market and specialty focus.
- Seamless cross-rooftop partnership: Detailed, actionable reporting empowers every GM & fixed ops manager to make data-driven decisions on sales, service, and pricing.
- Service and specialty vehicle growth: Custom campaigns drove both local and nationwide leads for performance vehicles, helping to manage inventory and offload high-value units quickly.
- Above-and-beyond support: C-4’s team provides advanced competitor research, real-time campaign pivots, and relentless focus on actionable sales ROI.