Comprehensive SEO and SEM rebuild delivers sustained improvements for GM dealership
Challenge:A mid-sized GM dealership in a competitive market faced a challenge: previous marketing agencies had failed to deliver meaningful results. The dealership partnered with C-4 Analytics for a comprehensive digital overhaul to boost lead generation and improve efficiency.
Strategy:
C-4 Analytics performed a complete SEO and SEM rebuild to improve the dealership's online presence and lead generation. Our strategy balanced paid and organic efforts to drive immediate results while also preserving long-term channel health.
Results:
The dealership saw significant performance improvements, including a 70% drop in cost per lead and a nearly 60% growth in website lead volume. Our strategy delivered short-term wins while also ensuring the long-term health of their digital channels.