Automotive Video Advertising Strategy for Dealers | C-4 Analytics

Your shoppers don't live on one screen. Most dealer video strategies do.

Somewhere between the linear buy, the CTV campaign, the YouTube pre-roll, and the live sports package, most video plans lose the thread. Brooke Garrison from Tegna and Art Pier, Vice President, Media Strategy at C-4 Analytics, show you what a coordinated full-funnel strategy actually looks like, and how to measure all of it in units sold. Watch the recording and put it to work.

Featured Speakers

Brooke Garrison | Live Sports & Streaming Media Strategist, Tegna
Art Pier | Vice President, Media Strategy, C-4 Analytics

What's Covered

The Local Video Reality

How screen behavior has shifted across Live Sports, CTV, YouTube, and social, and where your shoppers actually are.

The Full-Funnel Across Every Screen

How Premium Live Sports, CTV, YouTube, Amazon, and social work as layers of one strategy, not competing line items.

Where to Spend, Where to Stop

Budget allocation by dealership size and the biggest waste categories in dealer video plans.

What to Measure That Actually Sells Cars

The KPIs that connect to units sold, including PIPO and sales-by-zip analysis.