Challenge:
Traditional marketing strategies couldn't keep pace with the constant fluctuation in inventory, from electric vehicles (EVs) to used supply. To compete in this dynamic environment, the dealer partnered with C-4 Analytics to design a responsive, data-driven solution.
Strategy:
C-4 Analytics built a dynamic, AI-powered media framework designed to evolve alongside the market, treating ad spend as an adaptable system. Budgets were constantly reallocated—often by as much as $11,000 per month—to ensure every dollar flowed to where it could drive the greatest measurable returns.
Results:
The adaptive media strategy delivered sustained sales growth and cost efficiency across every major vehicle segment. New vehicle sales increased by 32% year-over-year, and the cost per unit for new vehicles averaged just $150, well below national benchmarks.