"We were used to the old digital marketing teams; meet once a month, if that, and not moving real fast."
Looking for a marketing partner that actually keeps pace with your store? Watch as Brett Steves, President of Steves Chevrolet of Oakdale and Chowchilla, shares how C-4 Analytics replaced the old once-a-month marketing routine with a fast, hands-on partnership that adapts to market demands in real time. With more than 40 years in the business, Brett knows the difference between a vendor that talks and a team that performs.
Brett is candid about the early adjustment. Going from marketing teams that barely met once a month to C-4's twice-weekly meetings felt like a lot for a dealership that's "busy every day." But those sessions quickly proved their worth. C-4 showed the Steves team where they were winning, where they were selling cars, and where to focus next—reallocating concentration by area and inventory as conditions changed. As Brett puts it, every meeting is "an hour of really learning where we can improve."
"C-4 has been a blessing for the dealerships. We do see an improvement in activity, in phone calls, and in digital leads."