Overview: Discover how industry veteran DJ Sardana—Father. Internet Sales Pioneer. C-4 Analytics Digital Sales Engineer—turned decades of in-store and corporate experience into repeatable retail success formulas for dealers. In this can’t-miss NAMAD Annual Conference session, DJ shares his authentic journey and the powerful lessons learned “in the trenches,” then reveals the most important questions every dealer should be asking their digital marketing agency today.
Why Watch This Session?
1. Relationship-Driven Representation, Not Vendor Volume Many agencies overload account managers (60-90 dealers)—meaning limited personal attention. Learn DJ’s relationship-focused approach: fewer clients per manager, more hands-on support, and truly knowing your dealership’s needs.
2. High-Touch Communication Is Non-Negotiable When was your last agency check-in? DJ explains why weekly, agenda-driven strategy calls beat stale “monthly reports” and how real-time collaboration protects your bottom line.
3. Complete Transparency on Your Ad Spend Tired of “black box” agency billing? Find out why you should pay ad networks directly for 100% visibility, unspent budget refunds, and peace of mind you’re never overspending on digital.
4. Integrating OEM Data to Maximize Results See why it’s critical to involve your digital partner in OEM reporting and sales data—for smarter campaigns, better timing, and measurable market share gains.
5. The Power of Asking the Right Questions DJ shares the essential questions you must ask your current (or future) agency—because the answers reveal if you’re being treated like a true partner or just another number.
Ready to see what modern digital partnership looks like—and why it outperforms the competition?