Winning Votes & Views:
Video Advertising for Dealerships
During the Political Season

As election fervor peaks, dealerships face the daunting challenge of capturing consumers’ attention bombarded by a deluge of political messaging.

Dealers find themselves at a pivotal juncture, compelled to recalibrate their video strategies to leverage the evolution of the media landscape. The maze of acquisitions among media companies and streaming content options further complicates this. In just one week, Walmart acquired Vizio while ESPN, Fox, and Warner Brothers created the next great sports content app, and Peacock spent $110 Million on one NFL playoff game. What on earth is going on?!

Join C-4 Analytics’ automotive marketing and media experts Art Pier and Caroline Broderick, who will break down these changes, how they affect the automotive industry as a whole, and how dealers can stay ahead of the curve.

This session will help you to:

• Learn the key strategies and considerations for advertising during a political season.
• Discover how the evolving landscape of online video platforms will impact advertising strategies now and in the future.
• Gain expertise in audience targeting techniques, allowing you to pinpoint the right viewers at the most opportune moments within relevant content.

Get ready to drive the ever-changing landscape. The only question is, whose car are we going to take?