Every dealer we speak with tells us, at the outset, that they “have really good SEO” — until we peek under the hood and see that while they are paying for the Hi-Po V8, they actually got stuck with the base 4-cylinder hamster wheel.
Thousands of dealers suffer from weak, templated SEO that hamstrings their ability to rank for hundreds of high-quality searches that range far beyond “[Brand] incentives in [City], [ST].” Modern automotive SEO requires a nuanced keyword strategy, a heavy focus on local, and a willingness to think outside the box. Put another way: If you’re using the same SEO techniques as everyone else, why would you rank ahead of them? And if you are one of the 10 million results for “treats the needs of each individual customer with paramount concern,” you have content problems and your attendance is mandatory.
Until you understand how Google has evolved and why adding your DBA and hometown to a landing page won’t cut it, you can’t solve the problem. The root causes are not what you think and the solution is not simple. But the rewards are real and enduring. Let’s have fun, using truth, facts, and logic, to help you increase sales and market share.