Microsoft Pivots and Changes
the Search Marketing Landscape

Has Microsoft just upended the industry? Learn how Microsoft is pivoting with the changing Search landscape.

Join Kevin Jones, Director of Partner Development, Microsoft Advertising, Daquan Love, Senior Partner Manager, Microsoft Advertising and Trevor Spiro, VP of Performance Media, C-4 Analytics, to gain a deeper understanding of how Microsoft’s tools and strategies can help you drive automotive advertising success.

We’ll dive into the new Bing search engine, which now includes ChatGPT, and discuss how this exciting feature will impact paid search for the automotive industry. We’ll also explore the future of automotive advertising with Microsoft AIA and MSN Autos, and how these cutting-edge technologies can help you stay ahead of the curve. We’ll examine the recent changes to the Microsoft search network and show how combining it with the audience network can improve your performance and help you reach your target audience more effectively to increase brand awareness and boost sales for your automotive dealership.

Learning Objectives:

• Learn how the new Bing search engine with ChatGPT can impact paid search for the automotive industry and how to leverage its features to drive success.
• Understand how Microsoft AIA & MSN Autos can help automotive advertisers stay ahead of the competition and unlock new opportunities for growth.
• Gain insights into combining the audience network with paid search to improve advertising performance, and learn how to best utilize Microsoft’s AI-driven advertising platform to reach target audiences more efficiently while also increasing reach.