Measuring Marketing Effectiveness: Myth or Magic

Orange tape measure in an unspooling coil on black background

With all the marketers of the world touting their measurement, how do you know what metrics really move your bottom line? Clicks, lift, cost per anything – it all sounds like its own language – how do you translate the data into action? Is it even possible?

We will tell a story through data. How can a dealer actually see which charts, data points and trends move their business? How can you actualize the pieces into furthering your bottom line? Let’s look at how to skip through a mind-numbing 30-page report and consume the summary in just 5 minutes. It’s time to check that data report card.

Join Carie Jones, AVP of Media and Luke Jonas, AVP Analytics & Reporting at C-4 Analytics.

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