Measuring Marketing Effectiveness: Myth or Magic

With all the marketers of the world touting their measurement, how do you know what metrics really move your bottom line? Clicks, lift, cost per anything – it all sounds like its own language – how do you translate the data into action? Is it even possible?

We will tell a story through data. How can a dealer actually see which charts, data points and trends move their business? How can you actualize the pieces into furthering your bottom line? Let’s look at how to skip through a mind-numbing 30-page report and consume the summary in just 5 minutes. It’s time to check that data report card.

Join Carie Jones, AVP of Media and Luke Jonas, AVP Analytics & Reporting at C-4 Analytics.