Digital Marketing in 2023:
Navigating the New Landscape

The digital marketing landscape is ever-evolving, and the strategies that worked during the pandemic may no longer be relevant in 2023. Join Caroline Broderick, Account Director and Luke Jonas, AVP, Analytics & Reporting at C-4 Analytics as they discuss the major shifts in digital marketing strategies that dealers should be aware of in order to stay ahead of the curve.

We’ll cover topics such as navigating the market as new inventory becomes more abundant, how to test what types of offers make the biggest impacts in your market, and the impending shift to Google Analytics 4.

Whether you’re a beginner or a seasoned digital marketer, we’ll provide invaluable insights into how to optimize your marketing strategies for the current landscape. Don’t miss out!

Learning Objectives:

• Learn the major shifts in digital marketing strategies that dealers should be aware of
• Learn about ways to further hone your dealership’s digital marketing strategies
• Gain insight into the new world of GA4 and its implications