Let Me ChatGPT That For You:
AI’s Impact on Automotive SEO

Imagine you’re a car-shopper. How are you going to start your buying journey online? Are you going to enter a few keywords in Google? Ask the new Bing a series of questions? Skip traditional search engines altogether in favor of ChatGPT?

The truth is we don’t know yet how quickly and to what extent generative AI is going to fundamentally alter the traditional search ecosystem. But change is inevitable, and car dealers need to understand this shifting search landscape in order to prepare themselves for the new ways consumers are finding information online.

Join C-4 Analytics’ Ben Carsley, VP of Content & SEO and Melyssa Cantor, Director of SEO as they discuss the ways that generative AI is disrupting the very foundations of automotive SEO and what dealers can do to gain a leg up on their competition. They’ll highlight where chat outperforms search today, where it lags behind, and what changes to the traditional Search Engine Results Page mean for your dealership’s future.

Learning Objectives:

• Understand how Google, Bing and other search engines are incorporating generative AI into their Search Engine Results Pages in ways that will fundamentally change the automotive Search landscape.
• Learn which types of content and SEO strategies will give dealers the best chances at ranking well on AI-enhanced SERPs and how SEO KPIs may change.
• Uncover tips and tricks for how dealers can use ChatGPT and other systems to enhance their SEO campaigns.
• Identify common mistakes some early adopters are making with generative AI and address misnomers about AI-generated content and the evolving Local Search ecosystem.