Back to Basics:
Digital Marketing Demystified

View of the back of a woman with dark curly hair reaching to the right to write on a whiteboard filled with data and post-it notes

What is marketing really about? What are you actually getting out of your agency? Why does having a marketing conversation feel like taking the SATs? Don’t even get me started on the acronyms. In this webinar, we’re breaking things down to the basic building blocks of marketing.

Let’s pull back the curtain to reveal what’s truly at the base of all the strategies, hard work, and investments that you make for your business. Learn the skills to have the most effective conversation with your marketing partners and to understand how your marketing works for you. Look beyond your CTR, CPC, SEO, PPC and the most dreaded, “Impression Share” to see why those things matter, and what they mean in plain English.

Veteran Senior Account Manager and Director of Learning and Development at C-4 Analytics, Mark Marshall will take you through this opportunity to learn everything you wanted to know but were too afraid to ask, about digital marketing.

Learning Objectives:

  • Understand how to effectively market your business to your customers (not to yourself).
  • Learn the steps of a full marketing funnel.
  • Have a comprehensive understanding of the marketing ecosystem.

Watch the
On-Demand Session