SEO OVERHAUL DRIVES CONVERSIONS FOR CT NISSAN DEALERSHIP
Organic keyword research and implementation leads to major boosts in traffic and form submissions
Challenge:
A Connecticut Nissan dealership’s new vehicle specials page was receiving organic traffic for keywords not present in the page’s copy, indicating an opportunity to capture valuable low-funnel traffic.
Strategy:
C-4 Analytics’ expert team revised the on-site content to explicitly target high-conversion keywords like “$500 down,” “zero down,” and “no money down,” optimizing the page for organic visibility and conversions.
Results:
The increased organic traffic translated to an uplift in form submissions and leads for the dealership. The client saw a noticeable surge in customer interest and engagement related to the specifically targeted keywords as the landing page traffic grew.
Key Highlights:
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178.35% increase in organic sessions in the three months following the updates compared to the prior period.
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440% year-over-year increase in organic sessions.
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271.43% year-over-year increase in form submissions.
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100% increase in form submissions period over period.
