Revving Up Success: Strategic Targeting Unlocks Pre-Owned Inventory Potential

Challenge:

A Tennessee Nissan dealer faced the crucial challenge of replenishing their pre-owned inventory. To overcome this, they partnered with us to develop a marketing strategy.

Strategy:

C-4 Analytics’ goal was to deploy a highly targeted digital marketing strategy that would bolster pre-owned inventory and generate top-tier leads. We focused on incentivizing Nissan owners to submit their vehicles for a trade-in quote through various digital channels, including targeted eblasts and onsite assets.

Results:

The campaign successfully generated 42 Trade-Pending form submissions within five days, effectively replenishing pre-owned inventory levels. This outcome also created a new stream of qualified leads and significantly increased revenue for the dealership.

Key Highlights:

• 42 Trade-Pending Form Submissions: Achieved within 5 days of launch.
• 24.52% Bounce Rate: Significantly lower than the industry average of 40%.
• Replenished Pre-Owned Inventory: Resulting in increased revenue.