Justin Cook of C-4 Analytics Featured on 40 Under 40
Boston Business Journal Recognition Spotlights Achievements in Automotive Marketing
C-4 Analytics’ nationwide impact in digital automotive marketing has been recognized through the selection of Executive Vice President Justin Cook to the prestigious 40 Under 40 list published by the Boston Business Journal. The annual list showcases Boston-area professionals who have made a “significant, positive impact on Massachusetts” through their professional work and community involvement.
Cook, who co-founded C-4 Analytics in 2009 with 2015 40 Under 40 Finalist Michael Weiss, was selected from more than 300 applicants for the 40 Under 40 honor. Professionally, he has helped to guide C-4 Analytics from a bare-bones startup to a rapidly growing digital agency that now employs more than 100 people and has transformed the way consumers in the United States shop for automobiles. Personally, Justin cultivates the next generation of business leaders through his involvement in the Young Jewish Professionals Technology and Marketing Division.
“This is a tremendous and humbling honor,” Cook said. “We rarely single out individual achievement at C-4 Analytics, because everything we do is based on teamwork and sharing. I would not be receiving this without the hard work and dedication of every member of the C-4 Analytics team.”
Cook was a major contributor to the development of C-4 Analytics’ pioneering conquest marketing platform, which allows auto dealers to steal market share from competing brands through highly targeted display advertising. Based on Google research that found auto shoppers have a strong tendency to switch brands during their online search and decision making, these conquest campaigns helped C-4 Analytics client J.M. Lexus of Florida to set a world record by selling more than 10,000 new vehicles in 2015.
That conquest campaign was earlier recognized with a Stevie from the American Business Awards for Marketing Campaign of the Year and a finalist nomination for the 2016 Landy Awards. C-4 Analytics was also recognized by the American Business Awards for its online reputation management platform and for Small-Budget Campaign of the Year.
“Justin is at the heart of our culture of innovation,” said C-4 Analytics Managing Partner and Co-Founder, Michael Weiss. “Not only does he see possibilities in the data, he can explain what he sees and get our staff excited about new opportunities, even when they defy conventional wisdom.”
The 40 Under 40 finalists will be honored at a reception on October 20. The full list of 2016’s finalists can be found online at https://www.bizjournals.com/boston/news/2016/09/07/meet-the-boston-business-journals-2016-40-under-40.html.