CONTENT OVERHAUL DRIVES GOAL COMPLETIONS FOR CT DEALER GROUP
Revitalized SEO campaign nets influx of new organic users and sessions
Challenge:
A Connecticut car dealership group sought to increase website utility in driving form submissions and goal completions without increasing paid media spend. C-4 Analytics found that key finance-focused pages lacked custom content, hindering customer understanding and page rankings.
Strategy:
C-4 Analytics improved lead generation through SEO by refreshing existing, under-performing URLs with informative content. This involved researching keyword trends and creating custom content for “Value Your Trade,” “Subprime Financing,” and “Instant Cash Offer” pages.
Results:
The SEO makeover, featuring optimized content and user-friendly design, led to significant increases for the re-optimized pages. The revamped pages led to substantial gains, with average increases of 180% in sessions, 438% in new users, and 123% in goal completions. This SEO overhaul significantly boosted the performance of the dealership group’s key finance pages.
