C-4 Analytics Co-Founders Named EY Entrepreneurs Of The Year

July 11, 2017

Michael Weiss, Justin Cook Earn Top Honors in New England for Leadership and Innovation

BOSTON – July 11, 2017 – Since its inception in 2009, C-4 Analytics, LLC, has worked to reinvent digital marketing, changing the way businesses interact with and attract customers online. Now, its co-founders are being rewarded for their vision, as Michael Weiss, Managing Partner at C-4 Analytics, and Justin Cook, the agency’s Executive Vice President, have been named the EY Entrepreneurs Of The Year for New England.

The EY Entrepreneur Of The Year award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Weiss and Cook placed as Finalists in New England in both 2015 and 2016 before winning top honors at a special gala event held at the Boston Marriott Copley Place on Tuesday, June 27. Under their leadership, C-4 Analytics has blossomed into a Google Premier Partner one of the fastest-growing companies in North America.

“Justin and I are honored to be named EY Entrepreneurs Of The Year, and are in awe of the legacy of past winners that we now get to contribute to” Weiss said. “This award speaks to the dedication and drive of our team, and is reflective of the entrepreneurial spirit that’s become the lifeblood of C-4.”

The C-4 Analytics staff is comprised of 130 employees across its three offices in Saugus, Mass., Ann Arbor, Mich. and Chicago, Ill. While C-4 Analytics serves clients in a variety of verticals, they’ve assumed a position of leadership in automotive digital marketing, where they represent 10 of the No. 1 OEM dealership by sales volume in the world. More than 70 of C-4 Analytics’ employees are Google-certified, and the agency boasts one of the best employee-to-client ratios in the industry. As a New England award-winner, C-4 Analytics is now eligible for consideration for the Entrepreneur Of The Year 2017 national program.

“While Michael and I are thrilled to accept this award, it truly belongs to our incredible staff who give their best efforts for our clients every single day,” said Cook. “Growing our team and watching them lead our clients to success have been the most rewarding parts of this journey, and I’m proud that C-4’s growth, hard work and talent are being recognized.”

About C-4 Analytics, LLC
Headquartered in Saugus, Mass., C-4 Analytics is a top-10 company on Deloitte’s 2014 Technology Fast 500, a fastest-growing private company on the Inc. 5000, a certified Google Premier Partner and the first agency to bring accountability to online marketing. C-4 Analytics delivers real, measurable results to its clients by using analytics to identify and track customer-acquisition channels — and the related costs — so that they can determine which marketing streams are most profitable. Learn more at
About Entrepreneur Of The Year®

Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs, chosen from an independent panel of judges including entrepreneurs and prominent leaders from business, finance, and the local community. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. For more information, visit

About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

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