C-4 Analytics Captures Five Awards for Marketing Campaigns
Digital Specialist Agency Continues to Score Big with Innovative Solutions
Boston, MA – September 6, 2016 – C-4 Analytics continued its winning ways in August, netting four International Stevie awards and selection as a finalist for the 2016 Landy Awards. The latest batch of recognitions adds to the total of 19 awards that C-4 Analytics has won so far this year.
The Boston-based digital marketing agency claimed Bronze International Stevie Awards in three categories. Two Bronze Stevies were awarded for Online Marketing Campaign of the Year, one for Automotive Marketing Campaign of the Year and one for Small-Budget Campaign of the Year. The agency was named a finalist in the Search Engine Land “Landy” awards for its innovative conquest search marketing campaigns.
“These awards showcase the breadth of our services and the excellence we bring to every aspect of our campaigns,” said Michael Weiss, Managing Partner at C-4 Analytics. “We continue to innovate and expand our capabilities, and we always execute for our clients at the highest level.”
The campaigns honored by the Stevie and Landy awards reflect the diversity of C-4 Analytics’ strategies and services, while proving that businesses with a wide range of budgets can compete effectively online. The Small-Budget award winner used highly targeted Facebook advertising to drive new-car sales at an average cost per lead of just $13.94. The Automotive Marketing Campaign of the year award went to a conquest campaign that drove massive market-share gains for a luxury dealership by capturing customers from competing luxury brands.
Another Stevie was awarded for C-4 Analytics’ proprietary platform that helps dealerships boost their online user reviews legitimately to improve their online reputation. The Landy recognition was earned for a conquest campaign that improved new-car sales in February 2016 by 61% on a year-over-year basis, while dropping an off-brand competitor’s sales by 22%.
“We have found new ways to leverage data to give our clients an unfair advantage online,” said Justin Cook, Executive Vice President of C-4 Analytics. “By looking at behavioral data as well as market data and sales data, we are unlocking powerful new strategies that deliver exceptional marketing value.”