Driving Sales with Email Marketing
Strategic Marketing Partnership Amplifies EV Market Awareness for Southern California BMW Dealership
Challenge:
A Southern California BMW dealer aimed to boost awareness and sales of their electric vehicle (EV) inventory. They partnered with us to overcome this hurdle and strengthen their position in the luxury EV market.
Strategy:
We developed a comprehensive email marketing campaign tailored to their target demographic. This strategy highlighted BMW’s diverse EV lineup through personalized emails with compelling visuals, showcasing available incentives and painting a vivid picture of the BMW EV lifestyle.
Results:
The campaign significantly increased electric vehicle sales appointments and transactions. It also achieved an impressive open rate, demonstrating the effectiveness of our messaging and segmentation strategies.
Key Highlights:
- 56.3% Open Rate: More than double the industry average.
- 26 Sales Appointments Set: Directly from the campaign.
- 18 Sales Transactions Completed: Leading to increased EV sales.
