FROM CLICK TO CAR BAY: HOW AI-FUELED OPTIMIZATION TURNED MEASUREMENT CHALLENGES INTO OPERATIONAL GROWTH
C-4 Analytics’ innovative use of AI lowers cost per acquisition to transform service operations.
Challenge:
A leading Chevrolet dealership needed to increase online service bookings to reduce inbound calls, but their website’s embedded scheduler made it impossible to track user activity and measure campaign effectiveness.
Strategy:
C-4 Analytics utilized an AI-driven approach with Google’s Smart Bidding to optimize campaigns based on high-intent clicks on the “Schedule Service” button, thereby targeting users most likely to convert without needing to track the final booking.
Results:
The strategy successfully decreased service department phone calls by 66% and lowered the cost per acquisition by 57%, allowing the dealership to expand its service capacity by hiring more technicians.
Key Highlights:
- 57% reduction in cost per acquisition
- 66% decrease in phone calls to the service department
