Michael Weiss is an expert at building, developing and leading companies on the cutting edge of digital marketing. He serves as the managing partner of C-4 Analytics, LLC, an award-winning digital agency that specializes in hyper-targeted digital marketing and advanced web analytics. With an innate ability to create and implement strategic vision while solving problems through innovation and technology, Michael excels at fostering environments that provide clients with the type of accountability and measurable ROI they desire. An expert at identifying trends and building the company infrastructure necessary to leverage them, he has more than 15 years of experience in interactive online marketing, public relations and advertising.
In just over five years, Michael has executed his vision for the company and helped to transform C-4 Analytics, a Certified Google Partner, into one of the nation’s foremost automotive digital marketing entities. Under Michael’s leadership, C-4 Analytics has become one of the fastest-growing privately held companies in the United States, per Inc Magazine, earned a top-10 spot on Deloitte’s 2014 Technology Fast 500™, and was named a 2014 National Best and Brightest Company to Work For.
Michael holds a bachelor’s degree in computer science from Lehigh University, and his technology-neutral approach has led to innovations at multiple enterprise-level companies. His previous successes include serving as vice president of technology for BigBad, Inc, a Boston interactive agency. As a black belt in Tae Kwon Do karate, Michael brings a disciplined approach and unrivaled level of dedication to every task.